Over 2 years ago we set out to create an Australian and ethically made fashion label using sustainably sourced fabric. On the 28th of April this year, we celebrate a year of UNIEK.
To celebrate our first year, we are excited to launch our new campaign highlighting our capsule against the backdrop of the beautiful Australian landscape and featuring our founder, Katherine.
UNIEK was a result of her own experience searching for adaptable loungewear that was not only beautiful to wear but that also resonated on a more personal level. Katherine was inspired to create a sustainable and inclusive loungewear label for women who often feel unseen or unrepresented by the existing offering.
Uniek's goal is to produce classic, timeless fashion that lasts. We believe in curating beautiful pieces for you, to be worn and cherished by you, to hold that special place in your heart that lasts a dozen seasons and still looks completely fabulous. A capsule that compliments your existing wardrobe.
We wanted to create a campaign that represented what we stand for. We are so passionate about being Australian made and supporting our local industry. We are aware that as an industry we can do a better job of protecting our enviornment and ensuing we are doing our absolute best to create a sustainable brand. From the fabric we source to how we package our clothes, we look at every touchpoint.
Our clothes are designed to champion women and to help them feel their best, most confident and most organically beautiful selves.
Thank you for your continued support of our label.
UNIEK. For you.
Campaign shot by Ryan Wheatley at Tinternwood Farm, Melbourne.